Quick answerRoofr reports run $13 to $19 per report depending on plan tier, with a free tier that returns in 24 hours and 2-hour turnaround on paid plans. The CRM, proposal builder, and e-signature are free, which is why the real cost per closed retail job is lower than the report price suggests: you are not paying a second vendor for the sales layer.
The published pricing
$13 to $19 per report by plan; a free tier exists with 24-hour turnaround; paid plans return in about 2 hours. The CRM is free.
| Item | Published price | Notes |
|---|---|---|
| Report (paid plan) | $13 to $19 | By plan tier; ~2 hr turnaround |
| Report (free tier) | Included | 24 hr turnaround |
| CRM, proposals, e-sign | Free | The reason to buy |
The math for a retail shop
If you would otherwise pay for a CRM and a proposal tool, Roofr's report price is effectively the whole sales stack. That is why it wins our retail-sales lane on cost even though a couple of flat-rate report tools are cheaper per report on paper.
The math for an insurance shop
Roofr is retail-first; the claim-file workflow (ESX into Xactimate®) is not what it is built around. A restoration-heavy shop usually pairs it with an ESX-first tool, which means two vendors, and that changes the per-job math. Read the head-to-head before deciding.
Frequently Asked Questions
How much does Roofr cost?
$13 to $19 per report by plan, with a free 24-hour tier. The CRM is free.
Is the Roofr CRM really free?
Yes.
How fast is a Roofr report?
About 2 hours on paid plans, 24 hours on the free tier.
Sources & verification
- Report pricing $13-19 by plan; free tier; 2 hr / 24 hr turnaround; free CRM: Roofr pricing (as of August 2026)