Dudes GoldRetail sales pickThe tightest measurement-to-signed-proposal pipeline on the board. Speed to bid and done-for-you carry Roofr near the top, and the free CRM makes cost per job look better than the sticker. It gives back points on insurance-side readiness, where it is a retail tool first, and that is the whole reason it wins one lane and not the other.
Good report, fast, cheap. But my day is Xactimate® and claim files, and Roofr's whole build is pointed at the retail sale. I'd still want an ESX-first tool next to it for the restoration side. Great at what it's for.
This is my tool. Measure, build the proposal, get the signature, track it in the CRM, and I never left one screen. The free CRM alone is why half the retail guys I know are on it. If you sell roofs to homeowners for a living, start here.
Where it shines
- $13 to $19 per report by plan; a free tier exists with 24-hour turnaround
- 2-hour turnaround on paid plans
- Branded proposals and e-signature built in; measurement flows straight into a bid
- A CRM that is genuinely free, not a trial
- Done-for-you: order by address, receive a finished report
- Strong fit for the retail residential sale from first call to signed contract
Good to know
- Retail-first: not built around ESX and the claim file, so restoration shops still want an insurance-side tool
- Per-report price depends on the plan tier you are on
- The 24-hour free-tier turnaround is fine for scheduling, not for a same-visit bid
- More product than a report-only shop needs if you never touch the sales layer
What Roofr actually is
Roofr is a roofing sales platform with measurement reports as the front door. Order a report by address, get it back in about 2 hours on a paid plan (24 hours on the free tier), and the numbers drop into a branded proposal you can send for e-signature and track in the built-in CRM. The CRM is free, which is the part that surprises people.
It is a retail contractor's tool from top to bottom. That focus is exactly why it wins our retail-sales lane and exactly why it does not win the insurance lane.
Cost per job (30%)
Published report pricing runs $13 to $19 depending on plan, with a free tier that returns in 24 hours. Because the CRM and proposal tooling cost nothing extra, the real cost per closed job is lower than the report price suggests: you are not paying a second vendor for the sales layer. Where the plan tiers matter is if you only order a report or two a month; check which tier your volume actually lands you on.
Insurance-side readiness (25%)
This is where Roofr gives back points on our rubric. It is a retail sales platform; the claim-file workflow (ESX into Xactimate®, PDF exhibit for the adjuster) is not what it is built around. Restoration-heavy shops that try to run everything through Roofr end up wanting an ESX-first report alongside it. That is not a knock on the product, it is a description of the lane.
Speed to bid (20%)
Two hours on a paid plan is fast enough for a next-day bid and, on a busy day, a same-afternoon one. The 24-hour free tier is fine when the appointment is tomorrow. Combined with a proposal that builds itself from the measurement, Roofr's real speed metric is order-to-signature, and it is the best on the board at that.
DIY vs done-for-you (15%)
Done-for-you. Order by address, receive a report. No capture, no drawing. The proposal builder is where you spend your time, and it is time spent closing, not measuring.
Corrections and support (10%)
Report corrections and support are handled through the platform. As a subscription-and-CRM product Roofr has a support layer built for daily users; check the current terms on the pricing page for turnaround guarantees on corrections.
Who should buy it
Retail residential roofers who sell at the kitchen table and want measurement, proposal, signature, and pipeline in one place. Shops that want a CRM without paying for one. Sales-led crews that bid a lot of jobs and want speed from first call to signed contract.
Skip it as your only tool if half your work is insurance restoration: pair it with an ESX-first report or choose one. Skip it if you want a report and nothing else.
How we scored it
Figures come from Roofr's published pricing page, checked August 2026 and linked in Sources. Read how we score.
Real-world scenarios
Roofr. Measurement, proposal, e-sign, CRM, one screen. This is the exact shop it was built for.
Roofr for the retail pipeline and an ESX-first tool for the claim files, or pick one and accept the tradeoff. Read the head-to-head with Sketch My Roof.
Roofr will sell you one, but you are paying for a sales platform you won't use. A report-only tool is cheaper for that job.
If you need 2-hour turnaround for same-visit bids, yes. If tomorrow is fine, the free tier's 24 hours works.
Frequently Asked Questions
How much does Roofr cost?
How fast is Roofr?
Does Roofr do proposals?
Is Roofr good for insurance restoration work?
Is the Roofr CRM really free?
Dudes GoldRetail sales pickThe tightest measurement-to-signed-proposal pipeline on the board. Speed to bid and done-for-you carry Roofr near the top, and the free CRM makes cost per job look better than the sticker. It gives back points on insurance-side readiness, where it is a retail tool first, and that is the whole reason it wins one lane and not the other.
Good report, fast, cheap. But my day is Xactimate® and claim files, and Roofr's whole build is pointed at the retail sale. I'd still want an ESX-first tool next to it for the restoration side. Great at what it's for.
This is my tool. Measure, build the proposal, get the signature, track it in the CRM, and I never left one screen. The free CRM alone is why half the retail guys I know are on it. If you sell roofs to homeowners for a living, start here.
Sources & verification
- Report pricing $13-19 by plan; free tier; turnaround: Roofr pricing (as of August 2026)
- Proposals, e-signature, and free CRM: Roofr (as of August 2026)