Dudes SilverUnlimited-DIY pickUnlimited DIY measuring plus a homeowner visualizer for in-home selling. iRoofing scores on volume economics and the sales kit: unlimited measuring plus a visualizer is a strong in-home retail package. It gives back points on done-for-you (you measure), on insurance-side readiness (retail-first), and on cost per job for anyone below high volume, since the plan is the only door.
Not my tool. It's DIY, it's retail, and the claim file needs an ESX that shows up without me measuring. For an in-home sales team it makes total sense. For a restoration desk it's the wrong shape.
If I ran a big in-home sales team doing volume, unlimited measuring plus the visualizer is a strong package: the homeowner sees the new roof on their house before they sign. But at my volume $107 to $149 a month is a lot for a tool I'd use twice in February.
Where it shines
- Unlimited DIY measurements on the plan
- Homeowner visualizer for in-home selling
- Per-measurement cost approaches zero at high volume
- A complete in-home retail sales kit
Good to know
- DIY: you measure
- Retail-first; not an ESX-first insurance product
- $107 to $149 a month is the only door; expensive at low volume
- A plan to carry through the slow season
What iRoofing actually is
iRoofing is a subscription ($107 to $149 a month) for unlimited DIY roof measurements plus a homeowner visualizer and in-app sales tools. It is built for high-volume in-home retail sales teams.
The economics only make sense at volume, and at volume they make a lot of sense.
Cost per job (30%)
$107 to $149 a month with unlimited measurements. If your team measures forty roofs a month, each one costs a few dollars. If it measures four, each one costs thirty. There is no pay-per-report door, so the plan is the price. That is why the cost score is a blend and why the tool fits some shops far better than others.
Insurance-side readiness (25%)
Retail-first. iRoofing is an in-home sales package, not an ESX-into-Xactimate® claim-file tool. Restoration shops will want an ESX-first tool for that side.
Speed to bid (20%)
As fast as you can measure in the app, then the visualizer does the selling. For a practiced in-home rep that is quick; the visualizer's payoff is at the table, not in the turnaround.
DIY vs done-for-you (15%)
DIY. You measure. Unlimited, but you.
Corrections and support (10%)
Support runs through the iRoofing platform. Since you measure, accuracy is largely yours; the product's role is the unlimited access and sales layer.
Who should buy it
High-volume in-home retail sales teams that measure a lot and want the visualizer at the kitchen table.
Skip it at low volume, if you want the roof measured for you, or if the insurance claim file is central to your business.
How we scored it
Figures from iRoofing's published pricing page, checked August 2026, linked in Sources. Read how we score.
Real-world scenarios
iRoofing's unlimited plan plus the visualizer is a strong fit.
The plan is expensive per measurement. A pay-per-report tool is cheaper.
Retail-first; pair with an ESX-first tool.
Wrong tool; iRoofing is DIY.
Frequently Asked Questions
How much does iRoofing cost?
Is iRoofing DIY?
Does iRoofing have a visualizer?
Does iRoofing work with Xactimate®?
Is there a pay-per-report option?
Dudes SilverUnlimited-DIY pickUnlimited DIY measuring plus a homeowner visualizer for in-home selling. iRoofing scores on volume economics and the sales kit: unlimited measuring plus a visualizer is a strong in-home retail package. It gives back points on done-for-you (you measure), on insurance-side readiness (retail-first), and on cost per job for anyone below high volume, since the plan is the only door.
Not my tool. It's DIY, it's retail, and the claim file needs an ESX that shows up without me measuring. For an in-home sales team it makes total sense. For a restoration desk it's the wrong shape.
If I ran a big in-home sales team doing volume, unlimited measuring plus the visualizer is a strong package: the homeowner sees the new roof on their house before they sign. But at my volume $107 to $149 a month is a lot for a tool I'd use twice in February.
Sources & verification
- $107-149/mo; unlimited measurements; visualizer: iRoofing pricing (as of August 2026)